Monday, March 14, 2011

'Battle Los Angeles' Tops US Weekend B-O

MARCH 14, 2011 - Battle: Los Angeles invaded the top spot with the second-biggest start of the year behind Rango, while Red Riding Hood lacked bite and Mars Needs Moms was a massive flop. All three movies generally played out according to what their respective genres prescribed. Overall business was down 12 percent from the same weekend last year, when Alice in Wonderland's reign continued.

Battle: Los Angeles (titled World Invasion: Battle Los Angeles in Malaysia) raked in an estimated US$36 million on approximately 4,700 screens at 3,417 locations, grossing much greater than the entire run of last year's Los Angeles-set alien invasion movie, Skyline.

Rango ranked second with an estimated US$23.1 million, slowing 40 percent for a US$68.7 million tally in 10 days. The Adjustment Bureau slipped 46 percent to an estimated US$11.5 million, increasing its sum to US$38.5 million in 10 days, while Beastly tumbled 48 percent to an estimated US$5.1 million for a US$17 million total in 10 days.

Here are the Top 5 North American B-O studio estimates for March 11 - 13, 2011 weekend, in terms of rank, Movie name (studio), Weekend takings in USD, (Cumulative gross, USD) and week on chart, courtesy of Boxofficemojo. (US$1=RM3)

1. Battle: Los Angeles (Sony) $36.0 million ($36.0 million) 1

2. Rango (Paramount) $23.0 million ($68.6 million) 2

3. Red Riding Hood (WB) $14.1 million ($14.1 million) 1

4. The Adjustment Bureau (Universal) $11.4 million ($38.4 million) 2

5. Mars Needs Moms (BV) $6.8 million ($6.8 million) 1


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