Monday, July 11, 2011

"Transformers 3' Holds At Top of US B-O

JULY 11, 2011 - Transformers: Dark of the Moon held on to first place in its second weekend at the North American box-office, and actually showed some improvement over the last Transformers instalment. Among openers, Horrible Bosses extended the winning streak for R-rated comedies this summer, while Zookeeper wound up in third on middling results. Overall box office was off around 19 percent from the same period last year, when Despicable Me debuted to a huge US$56.4 million.

Transformers 3 fell 52 percent to an estimated US$47 million. That was a lighter decline and a higher second weekend gross than those for Transformers: Revenge of the Fallen, indicating that Dark of the Moon is maintaining interest at a higher rate than its often maligned predecessor (though, to be fair, Transformers 2's second Saturday was muted by the Fourth of July). On Sunday, Dark of the Moon overtook The Hangover Part II to become 2011's top-grossing movie, and its 12-day total currently sits at a healthy US$261 million.

Dark of the Moon generated US$140 million in global ticket sales over the weekend and pushing its worldwide total since its debut to US$645 million (RM1.935 billion).

Here are the Top 5 North American B-O studio estimates for July 8-10, 2011 weekend, in terms of rank, (previous week ranking), Movie name (studio), Weekend takings in USD, (Cumulative gross, USD) and week on chart, courtesy of Boxofficemojo. (US$1=RM3)

1. (1) Transformers: Dark of the Moon (Paramount) $47 million ($261 million) 2

2. (-) Horrible Bosses (Warner Bros.) $28.1 million ($28.1 million) 1

3. (-) Zookeeper (Sony/Columbia) $21 million ($21 million) 1

4. (2) Cars 2 (Buena Vista) $15.2 million ($148.8 million) 3

5. (3) Bad Teacher (Sony) $9 million ($78.8 million) 3


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